– Maggie Rogers
Evaluating your Audience and Technology partner is a must!
Audiences are interconnected by technologies – we live in a world where everything gets connected through a powerful medium which is the Internet. Media becomes the intersection of Data, Technology, Content & Culture and we are here to grow your brand along with you. To build that kind of brand, you need a story with a convincing message, and to deliver that story you need a better strategy.
We help our clients effectively plan their campaigns to drive maximum awareness creating a higher impact and greater visibility at a much better cost.
To assure quality and drive results, we leverage an audience-first approach when planning as well as while executing the Digital campaigns. We craft our ideas and strategies around the client’s target audience and their campaign goals with complete brand safety by mapping them with the right technology resources.
Our strategies are powerful, experimented and proven to succeed.
Plan precisely to buy your ad space in an increasingly complex marketplace
A brand that wanted to show up in the culture just needed a big idea and a big media buy. With expertise and strategic planning, we identify the right idea for your campaign objectives, down to the right channel, the right format, the right platform.
Skilled media buyers understand profitable media buying is both science and art. We leverage our data, make comprehensive market research, understand your audience interests, spot your most appealing creatives to your audience visibility, and mastery the optimization tactics to execute with maximum efficiency.
– Maggie Rogers
Identify and engage your audience at every stage of the funnel, wherever they are, with Programmatic strategies tailored to your business.
Target potential consumers at every stage of your sales and marketing funnel with effective programmatic advertising. With our integrated services, we make strategic recommendations around audiences, striving to help marketers achieve greater visibility, take advantage of the data, and deliver audience-driven campaigns.
We provide a consistent brand experience throughout the customer journey and we partner with leading programmatic buying technologies to execute sophisticated digital media campaigns that exceed our
We provide a consistent brand experience throughout the customer journey and we partner with leading programmatic buying technologies to execute sophisticated digital media campaigns that exceed our client’s expectations. Whether your brand is trying to build awareness, acquire more customers, or generate in-store sales, we invest brands dollars more intelligently, reach the most valuable audiences possible, and deliver meaningful ad experiences to customers.
client’s expectations. Whether your brand is trying to build awareness, acquire more customers, or generate in-store sales, we invest brands dollars more intelligently, reach the most valuable audiences possible, and deliver meaningful ad experiences to customers.
Advanced Targeting options & Tracking
Real time optimization & deeper campaign insights
Access to a wide range of High-quality inventory via Open Auction, Private Marketplace (PMP) & Guaranteed Deals
Brand Safety & Manage Ad frauds
Increased efficiency/reduced costs
Data utilization from various DMP’s (Data Management Platforms)
Leverage High Impact Media formats
Re-targeting
Enabling brand’s to resonate and emotionally connect with the audience to embrace diversity every moment
We deliver Multicultural consumers for Asian | Hispanic | African American | 30+ ethnicities
Multicultural consumers are the youngest and fastest-growing minority groups across the globe. We develop custom marketing strategies that resonate with diverse cultural groups, providing best-in-class results.
A better understanding of consumers’ origin on how they consume content, products, and services is more important. Thus, marketers should consider their traditions, languages, customs, beliefs, and experiences when crafting messages. We create powerful messages through various branding and marketing platforms to elevate cross-cultural strategies in an increasingly diverse and competitive marketplace.
We provide unique strategies that outline your Ethnic audience groups considering their likes, interests, needs, and pain points. We analyze their behavior and purchase drivers using consumer demographics and help your brand gain visibility and traction. With our exclusive data access and proprietary research, everything we do is set up to ensure your campaign’s success
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Make every recommendation turn into buying conversations from authentic influencers
Our Influence marketing services combines humanity with the right technology. We leverage data-insights with the demographic relevance of influencers, custom-made content and platform selection to assure performance for our clients. You need top influencers to make the voice of your brand being heard the loudest among the crowd. Whether you are looking to access top celebrities, current trending influencers on social media, Vloggers, Content creators, from Macro, Micro and even Nano influencers, we have you covered.
More than 90 percent of users trust an influencer’s recommendation over a brand, which is why influencer marketing is becoming a critical investment for companies. With a powerful influencer on your side, your business can generate brand awareness, as well as drive sales.
Understand your Business Goals
Identify your Target Audience
Develop your Influencer strategy
Research your Market’s influencer
Choose your Influencer
Launch your influencer content
Manage activities with your Influencer
Monitor to improve your campaign results
Leverage the power of intent when your consumers are looking for your product or service
Paid search is a marketing strategy in which advertisers pay search engines for ad placement on SERPs (Search Engine Page Results) based on prospects search queries. Our customized paid search campaigns efficiently drive conversions through cutting edge technology and years of expertise.
According to Google, there are more than 3.5B searches done per day and 50% of consumers will visit a store within one day of a local search on their smartphone, making search a high impact, data-rich channel for brands.
The technology that consumers use to search for relevant content is constantly evolving. With the proliferation of voice-directed devices, a brand needs to understand how to tailor its keyword strategy to align with how humans speak versus type.
Explore new spaces, markets and categories to understand the emotional involvement
Consumer insights enable brands to understand consumer wants, needs, attitudes, emotions and create informed marketing strategies based on consumer behaviours. To develop deep customer understanding, we undergo a range of quantitative and qualitative marketing research approaches plus big data techniques that are both innovative and pragmatic.
When it comes to audiences, we want to know what they think, what they want, how they feel and how they act. What do your customers watch on Netflix, how do they interact with you on social media, and how loyal are they to your brand or product? Our data insights team discovers this reality and how the modern media landscape influences their lives, attitudes and the rationale behind behaviours across audience segments.
how loyal are they to your brand or product? Our data insights team discovers this reality and how the modern media landscape influences their lives, attitudes and the rationale behind behaviours across audience segments.
According to Forrester, data-driven organizations are growing at an average of 30% or more annually.
Demographic and social characteristics - gender, age, location, profession, marital status, industry
Interests and lifestyle - hobbies, activities, goals
Buying motivational factors - understanding consumer needs to find purchase drivers
Brand perception - how consumers view your brand
Social Media Marketing
Make people engage, inspire and interact with your content faster with our experts
Social media plays an essential role in your digital marketing strategy, gaining access to an untapped audience of billions of users. By leveraging a strong social presence, it gives your brand the space to launch an online community, start real conversations, and cherish long-lasting relationships with your customers, followers, and prospects.
Active Social media users have risen up to 4.2 Billion worldwide. Facebook is the first social network to have surpassed the 1 billion monthly active user mark and as of the first quarter of 2020, has 2.6 billion MAU worldwide. Other leading social apps such as Instagram, which has over 1 billion monthly active users and most recently reported 500 million daily active users for its Stories feature.
71% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from brands that they can reach on social media.
Furthermore, Global Web Index reveals that social media users spend an average of 2 hours and 24 minutes every day multi-networking across at least 8 social media platforms and messaging apps. Our social media marketing specialists explain the different aspects of B2C and B2B social media marketing to help you get started with your campaign.
Social Media Strategies
Set goals that align with your business
Understand your target audience
Formulate your most important metrics and KPIs
Research your competitors approach on Social Media
Create engaging social content
Make your social presence as timely as possible
Evaluate what’s working, what isn’t to improve your content
Track your results to optimize better
Benefits of Social Media
Build Brand Awareness & Recognition
Gain Market Insights
Higher Conversion Rate
Enhanced Customer Trust
Lead Generation & Boost Sales
Improved Customer Reach & Service
Drive Website Traffic
Track your competition